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In today’s crowded and very competitive marketplace, it is easy to forget the basic, but, important elements to serving people and doing business. The truth is, it does not matter if the year is 1950 or 2016, human beings are pretty much the same. They desire respect and appreciation from those with whom they conduct […]

A brand is not so much who you are say you are, but rather who others recognize you to be! A brand is defined as being distinctive, having ownership; an identifiable mark that sets itself apart from the rest of a crowded market. In today’s economy, having a well-recognized brand is essential and to fail […]